University Website
Full site reimagine that utilized the university brand to create a consistent and modern digital experience.
Mood boards
Prioritized the university’s purpose as a design school by leveraging modern visual trends. Component imagery was more composition based, marrying cutouts with bright graphical imagery that utilized the university’s large selection of brand colors. Images, buttons, and background graphics followed a geometric approach that incorporated the shape of the main university building in order to provide a more cohesive visual experience.
Designs
Utilized imagery of current students and alumni to better showcase the university experience. Hero section focused on showcasing important stats to entice new users to enroll in classes. Pages utilized large sections and tile modules in order to provide exciting and easily digestible user pathways. Geometric background imagery was utilized to separate and emphasize sections, as well as provide the visual essence of the campus in a digital way.
