Surgery Website
Full site reimagine marrying refined brand aesthetic to pathway sections to create a streamlined experience for patients and staff.
Mood boards
Focused on providing multiple pathway examples to address client needs. Ctas, tiles, and cards were displayed in different contexts to ensure client had options for providing pathways to different user groups.
Designs
Prioritized the usage of bold colors and imagery to make pathway sections impactful to users. Ensured pathways for both patients and surgeons were clear to users by crafting straight forward copy and descriptive headings. Navigation provided additional means for users to select their respective pathway above the fold.
