Hospital Website
Concepts intended to provide large eye-catching sections, modular content pathways to provide the hospital with means to tell compelling stories for its visitors and staff.
Awards: Web Excellence Award, eHealthcare Gold Award (Best Web Design), and eHealthcare Silver Award (Best Internet Home Page).
Mood boards
Utilized secondary brand colors to add visual warmth to the hospital’s digital experience. Pictures smiling patients, and videos of positive patient interactions were prioritized in order to express the hospital’s patient-friendly environment. Logo graphic was utilized as background patterns to promote additional brand awareness. Google Material Symbols and Icons were included to provide the hospital with a large and visually uniform library of bold iconography.
Designs
Designed focused on utilized large imagery and streamlined copy to create engaging pathways that could be easily found and understood by patients and staff. Tabbed and step components were utilized to break up long-form copy into smaller and more digestible sections. Softer colors like teal were incorporated to create a warmer visual tone in order to reduce anxiety that patients face with initial visits.
Worked with WebMD development team to ensure components met the WebMD CMS technical and structural requirements.
